Barry Simmons AlarmTeam

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hear from some of the most interesting
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successful people in the security
industry
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today show brings us to raleigh north
carolina
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robbie meeting with barry sentence
president n_c_o_
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quantity
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one of a_t_t_'s largest authorized
dealer
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so let's go with tony barry
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okay so we're here at the raleigh
country club in on the air with mister
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barry sanders tell me about the club
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were very proud of our all-stars i'm
aware stood donnell ross it was built in
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america nineteen forty eight
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use the designer of understand reclusive
there's room for a real tree okay sir
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what u
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give us the honors okay
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i've never seen by combined golf like
dancing with the story idaho idaho crash
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right there for a friday new york
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did issue out closest incurable
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barrier right
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said it is a great school
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just let everybody know
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defeat
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uh...
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about me cleaned out the problem
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the right
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barry first i'd like to thank you for
happen here do you call the enjoyed it
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but i hope i didn't barr's too much ne
you certainly didn't it's been a
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pleasure
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let's tell the viewers that little bit
about alarm team man tell me about your
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business first and foremost were um...
a_t_t_ authorized dealer and have been
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since
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on ninety six when the crew the program
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prior to that we were traditional
company like
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hundreds or thousands of other companies
in the nation
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they did resident
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business and cctv access control
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uh... and then when they bt program got
created by a_t_t_ we've decided jump on
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them bandwagon in ninety six
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didn't turn our back on the traditional
business that we have created up to that
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point so we separated into two divisions
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and we did that
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in operated that way until two thousand
six
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and then we sold the commercial side of
the business and retained
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simply the the a_t_t_ affiliation in the
residential business
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that we had with the with a_t_t_
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that allowed us to continue our growth
who were in
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busy you know
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levin states throughout the southeast
and those of the late we're in a
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management green with ever say security
which is in the northeast which gives us
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total capacity of around twenty six
states eastman mississippi let's talk
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about the key to successful
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what do you feel
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has been the major key your success
starting with the getting the right
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people uh...
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on the team
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do not talk before about uh... my belief
in jim collins is book good to great
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getting the right people on the bus is
critical you may not always have the
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position available that are openly and
end up in
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but if in the right people than those
it's more important to get them on the
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team and we use
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traits that we tried a higher awful and
the person has to be
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first and foremost they have to have
integrity in their personal business
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life
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they had to be uh...
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becoming the best person alone that they
can be uh...
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and then they have to have the desire to
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want to succeed
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and uh... by getting those people in
having those traits and that allows us
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to ah...
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for me to step out of the way
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let them run the business and uh... and
do what they do best
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and allows me to focus in on that
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the big picture items you know where
we're going to be where we headed
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well what technologies we have to employ
to make urself better uh... i read
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somewhere that you you you've instituted
a uh...
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of rain
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program don't talk to you know
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in two thousand
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uh... we uh... implemented a ring
program to recognize the achievements
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of arms sales people or installation
people not thing we've got a super bowl
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type of praying
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and we implemented an entire culture
around sandwich it's a nine step process
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person that she's different levels it
takes a while to get through this become
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of
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big part of our culture and it's
important to them
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it's important to them it's important to
me
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so well you've experience great growth
with a_t_t_ in fact you were recently
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inducted to their hall of fame tell me
about that
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it was a reproach
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for me both as an individual and the
company also was inducted eighty s two
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or classifications one for an individual
and for a couple and so
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both uh... myself as an individual in
and and the company
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was inducted into a beautiful payment
was a
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great honor and an approach itself
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it's nice to be respected by ear
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your peers and and and your business
associates
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uh... worked very hard it's also
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a_t_t_ allowed me to be uh...
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uh... chairman of their advisory council
for
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for several several years
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uh... uh... roll it up to very seriously
you know to uh...
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make sure that the dealer program in
best interest of the program in a_t_t_
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were well-served
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across the nation so yeah but isn't
integrator
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perry tell me what's next for alarm
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uh... i continue to be amazed by the on
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what consumers are willing to pay
interest on more
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over the years i when the thought so but
the you know over the years we've seen
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the arm or the monthly rate
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uh... that they're willing to pay for
the services to to creep up
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uh... however they've crept up group
valid reason because we as an industry
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continued to dr more value to those
services
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uh... as we and race the interactive
services and gaining information on our
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hi pads and i've phones and blackberries
and those type of devices the consumer
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one-sentence instant access to
information and and were stepped in to
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the plate and provide net
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and then video
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interaction in being able to see what's
going on in
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in people's homes are gonna be a big
part of that in that valuing and and
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seeing that value go up
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and i think we're just now starting
scratch the surface on energy management
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which will be a big
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hole green initiative going forward
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people are going to come much more sense
of that type of thing and i think
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security comple big role
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in allowing uh... people to have help
manage some of their energy consumption
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uh... at the home because it's a natural
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what they'd you know they return of the
turner nominee leaving their trailer off
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when they come home and go to bed and so
it's a natural
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natural fit what's
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you know that's where i see it go
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what excites you about
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you on industry mean
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is there something is a technology
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people
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itzel it's a little both i mean my of my
background and strengths is is probably
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more organizational and
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an operational issues that into
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uh... the are rose and managing the
growth in implementing processes and
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systems that
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that uh... flow well for people you know
that's uh... challenge that i am breaks
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from a security standpoint it's
something i've always done you know
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being a police officer
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world for a period of time and then i
got into the private sector
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of security for a fortune five hundred
companies up it's just been part of my
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life you know taking people looking out
for people
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well