Analytics and Numbers Posts

We are told an awful lot that we show up everywhere in the search results. It's no accident. We've built a comprehensive site that will do just that, ranking for everything from products to questions about each and every product. We do our darndest to cater to DIY alarm enthusiasts, which means that we are working with a crowd of people who love to research. That said, I assume you've probably run into our security FAQs once or twice in the course of looking for information about your dream home security question.

Ever wondered what percentage of people who come to our site with a question actually find the answer they were looking for?

I've put together a fun little chart that takes a look at Alarm Grid's FAQ traffic since our launch last year on May 15(ish).

As you can see, nearly 9% of our traffic comes from people looking for answers to questions. The orange line shows anyone who came to the site looking for an answer and finding it. The blue line shows the number of people coming to the site looking for an answer and not finding what they were looking for. And the green line is every person who came to the site looking for an answer to a question regardless of whether the question was answered or not.

So if you look at our progress, when we started writing the FAQs to now, things have really changed. Since we're pretty much coming up on our 1 year anniversary, I thought I might break up the year into quarters to show the progress.

From May-July, we had answered only 27.4% of all questions asked by visitors.

From Aug-Oct we had answered 54.8% of all questions asked by visitors.

From Nov-Jan we had answered 55.8% of all questions asked by visitors.

And from Feb-present, we have answered nearly 58% of all questions asked by visitors.

Our goal is to get to about 80%. But as you can see by the data, the more questions we answer, the more difficult it gets to increase the ratio of answered questions to unanswered questions.

Some more data-fun. We can actually drill down on products and see what percentage of questions are answered for each specific product.

For the last 3 months, 53% of all L5100 questions are answered, 79% of all VISTA 20P questions have been answered, but only 21% of VISTA 21iP questions have been answered. So, as you can see, there is a lot of work to be done.

Anyhow, if you're part of the now-42% whose questions haven't yet been answered in the FAQ, please feel free to leave your question here or on any of the FAQs themselves, we'll do our best to write up a good, comprehensive response.