Where Alarm Grid Stands on the Gun Debate and the NRA

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We are getting a lot of callers asking us whether we as a company support the NRA. It began a couple weeks ago after our competitor, Simplisafe, pulled their discount for NRA members. Whatever the motivation, we don't envy their position. This is a hot-button debate right now, and being accidentally caught up in the fray of a political discussion as a company is unenviable. We do not make guns, we have nothing to do with guns, and we as a company do not wish to alienate anyone on either side of the debate.

We are a diverse company with a lot of people who hold a lot of different opinions on the subject matter of guns. We have not probed or asked what people’s positions are. But discussions have happened around the office. We are sure that some at Alarm Grid are vehemently opposed to gun rights. Others may be members of the NRA. We haven't asked. What we have appreciated is that the conversation internally has always been very respectful.

As a company, our position is that we want to make sure your home is as secure as possible so that no matter what gun laws are, you have a layer of protection that will make it unnecessary to ever have to use them.

Alarm Grid attempts to remain above the fray when it comes to political topics. As a company, our expertise is in dispatching the police when someone is breaking into your home. We would be remiss, however, if we did not give due credit to the country we are founded in and due respect to the laws of that country for the success of our growth.

We hold in high regard the rights endowed to us. As to the administration of those rights, the debate about guns themselves, their lethality, background checks, mental illness issues, etc, we will leave up to the people of this great country and the courts.

Our only hope is that the debate, is respectful, open, and fact-based.

Our headquarters is just down the road from Marjory Stoneman Douglas. We are deeply connected to the area. Many of us know students who go or went there. Our connections to the tragedy are numerous and direct. Everyone at Alarm Grid harbors deep sadness at the events that unfolded there.

It’s our prayer that this never happens again.

As a company, we have encourage our staff to get involved however they see fit. This is literally something that happened in our community and strong emotions directed at solving the problem are to be expected. But we do our best to respect one another’s views.

We have never given NRA members any kind of discount. We don’t plan on doing it. But that’s not because we dislike the NRA. It’s because we do our best to offer great prices to every customer. And most discount programs require us to pay to be involved.

That’s not how we do business.

We’re not venture backed, we don’t have giant amounts of investment. We’re just a good ole American business started by some entrepreneurs in South Florida. We really do try to remove politics from our business because taking political positions would alienate many of our customers, and, more importantly, our employees. #respect

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Comments


Kudos to AlarmGrid for not jumping onto the bandwagon like so many opportunist companies have done. In my opinion they should pay the price for alienating at least half their customer base. I, for one, have disavowed those companies that have tried to capitalize on this issue. As an AlarmGrid customer I'm glad that I did not need to look for a new company just because you weighed in on a controversy that is outside of your business purview.